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◇ 程怡甄 助理教授

程怡甄

基本資料表

名      稱 | 程怡甄

職      級 | 助理教授

學      歷 | 台灣大學農業推廣系、University of Denver, Integrated Marketing Communications (master)、文化大學運動教練所博士

信      箱 | yc.elaine@g2.usc.edu.tw

擅長領域 |  整合行銷傳播、行銷策略、服務行銷、消費者行為、創新設計思考

                              研究專長 |  整合行銷傳播、行銷策略、服務行銷、消費者行為、創新設計思考

研究計畫 |

年份

研究計畫

2026/8

教育部,教學實踐研究計畫 - 設計思考課程以大健康為主題之創新教學:促進大學生問題解決與創新思維之研究。計畫主持人,執行期間:2026/08/01 ~ 2027/07/31。

2026/7

國科會指導大專學生研究計畫 - AI 賦能之下運動品牌粉絲互動與參與度分析模型。執行期間:2026/07/01~2027/02/28。

期刊論文 |      

年份

論文名稱

2026/8

Cheng, Y. C., & Su, C. H. (2026). When Digital Encouragement Becomes Digital Overload: A Qualitative Analysis of Self-Identified Highly Sensitive Users’ Accounts of Wearable Health Technologies on Reddit. Health Communication, 1–10. 

2026/6

Zhang, K., Cheng, Y.-C., & Su, C.-H. (2026). Exercise Training for Cerebrovascular and Cognitive Health in Adults at Risk of Cognitive Decline: A Scoping Review of Healthcare Translation and Evidence Gaps. Healthcare, 14(12), 1774. 

2026/3

Lu, C.-W., Ng, T.-C., Cheng, Y.-C., & Su, C.-H. (2026). Exercise Interventions for Cognitive and Functional Outcomes in Dementia: A Systematic Review and Meta-Analysis Exploring Dose Metrics, Heterogeneity, and Implementation-Relevant Factors. Healthcare, 14(5), 689.   

2025/7

Shieh, H. S., Lin, C. C., Chang, P., & Cheng, Y. C. (2025). Firm Performance and Corporate Governance: Empirical Evidence from China's Silicon Semiconductor Industry. Business and Technology Innovation Journal, 5(2), 21-49. 

2025/7

新興犯罪網路引誘青少年自殺之探討。黃讚松、程怡甄、李佳玲、王怡潔、林紫綺、許孆云、黃嘉怡。202507第9卷第3期應急管理學報。

2023/7

Hung ST, Cheng YC, Wu CC, Su CH. Examining Physical Wellness as the Fundamental Element for Achieving Holistic Well-Being in Older Persons: Review of Literature and Practical Application in Daily Life. J Multidiscip Healthc. 2023;16:1889-1904. 

2021/12

Wang S, Liu H-Y, Cheng Y-C, Su C-H. Exercise Dosage in Reducing the Risk of Dementia Development: Mode, Duration, and Intensity—A Narrative Review. International Journal of Environmental Research and Public Health. 2021; 18(24):13331.

2020/7

程怡甄、蘇俊賢(2020)。臺灣大專校園推廣Exercise is Medicine (EIM) 全球健康促進行動之可行性方案。中華體育季刊,34(2),81-88。

2020/4

Cheng, Y.C.; Su, C.H. Evidence Supports PA Prescription for Parkinson’s Disease: Motor Symptoms and Non-Motor Features: A Scoping Review. International Journal of Environmental Research and Public Health. 2020; 17(8):2894.

2019/10

程怡甄、劉磊、孟青、蘇俊賢(2019)。女性大學生健康促進行為與健康滿意度之關聯性研究。文化體育學刊,29,39-50。

國際訓練、證照與專業認證 |

年份

專書名稱

2026

淨零碳規劃管理師中級結業

2025

英國北愛爾蘭女王大學EMI種子教師培訓

2022

考試院乙級證照:外語導遊人員、華語導遊人員、外語領隊人員、華語領隊人員

2020

衛生福利部長期照顧司「預防及延緩失能照護方案研發與人才培訓計畫」指導員

2020

Holistic Health and Wellness Coach Certification Program, 2020

2019

國際體育事務人才培訓認證

2017、2018

臺北市政府衛生局長者健康促進推動方案師資培訓認證

研討會論文 |

年份

研討會論文名稱

2026/6

Inclusive Governance of Sport Centers: A System Dynamics Perspective, 21st International Forum on Knowledge Asset Dynamics. The Future of Knowledge Management in Asia: AI, Technology, and the New Business Paradigm

2026/1

以「企管魂菁英集訓營」促進大一學生自主學習與永續視野之探究——南北共學模式的實踐經驗。Key Issues and Future Development of First-Year Learning speaker 「大一年學習的關鍵議題與未來發展」國際學術研討會。

2025/6

A Case Study on System Dynamics Analysis and AI-Enabled Differentiation in Industrial Water Conservation Solutions under the ESG Trend。20th International Forum on Knowledge Asset Dynamics. The Future of Knowledge Management in Asia: AI, Technology, and the New Business Paradigm

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